Retail

Since being launched in 1992, the Bundaberg Sugar brand has enjoyed outstanding market share growth and is now Australia's fastest growing retail sugar brand. Today, a complete range of Bundaberg raw and refined sugars is available in supermarkets across Australia.

Golden Syrup

DISTINCTIVE PACKAGING

Bundaberg's distinctive packaging, evaluated by consumers in market research as having a fresh, strong impact, adds colour and personality to the sugar section of supermarkets. It's Australia's first white sugar in a vibrantly coloured pack. Now with the addition of new plastic packaging the range not only looks great on shelf, but also reduces shrinkage.

CATEGORY BUILDING

Bundaberg Sugar is committed to working with our customers to provide new initiatives in merchandising, transportation and new product development to add value to the retail sugar category.

SALES AND MARKETING SUPPORT

Bundaberg Sugar’s qualified personnel are there to service your needs and keep you up to date with happenings in the industry.
What's more, each year we continue to increase awareness and sales for the Bundaberg brand through high impact advertising and promotional campaigns.